At the time of the Levi’s “Go Forth” campaign I was hired on as a Senior Art Director to work exclusively on the Levi’s online store (USA). I was primarily responsible for the overall design, look and feel of the site in addition to my duties art directing photoshoots and ensuring brand consistency throughout the site. Among several interesting projects while I was there was developing the storyboard and art directing Levi’s first online “Fit Video”. Other projects included seasonal and holiday promotions as well as the design and development of the Levi’s interactive web site in partner with Opening Ceremony.

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