Like many startup projects I’ve been involved with, Finnay came to me with the task of puting shape and messaging to a new brand and unique, one-of-a-kind, gift giving and shopping experience. In addition to creating the logo, iconography and identity design, I was also responsible for the concept, design and execution of Finnay’s “Wayfinder” app. This unique app would serve as an active “treasure hunt” wherein the receiver of the gift would use the app to locate and retrieve their gift. 

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